Advanced Search

Save Or Share This Report

For eBusiness & Channel Strategy Professionals

Adaptive Brand Marketing: An eBusiness Perspective

November 13, 2009

Primary author headshot

Authors

  • By Sucharita Mulpuru

Why Read This Report

Adaptive Brand Marketing is a flexible approach in which marketers respond quickly to their environment to align consumer and brand goals and maximize return on brand equity. We expect marketing professionals to embrace this new approach in order to keep up with the increasingly competitive and complex multichannel landscape. The online channel is essential to this new approach, and eBusiness and channel strategy professionals will have to adapt, as well — realigning strategy to accommodate for the volume and speed of consumer interactions with their brand that will take place on the Web.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($499 USD).

Purchase

Recommended Research