Best Practice Report

Align Strategy And Technology To Deliver Next-Gen Personalization

September 2nd, 2020
With contributors:

Summary

B2C marketers strive to differentiate and add value to customer experiences through personalization. They often have a rough idea for how the final experience should materialize — but frequently fail to establish a customer-obsession strategy that governs personalization investments. Marketers today must fully understand the value — and risks — of comprehensive personalization that aligns technology with defined business outcomes to deliver optimal customer experiences.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.