Trends Report

An AR Guide To Keeping Tech Marketers Informed (And Happy)

Clients' Content Usage And Interests Help AR Deliver

April 3rd, 2007
Michele Pelino, Principal Analyst
Michele Pelino Principal Analyst
With contributors:
Bradford Holmes , Emily Van Metre

Summary

Analyst relations professionals disseminate information to various constituents throughout the organization and to technology marketing professionals in particular. Each internal client has unique information preferences: which third-party sources they favor, how they want to receive content, and what distribution methods they are willing to try. This report uses the results from Forrester's August 2006 Research Consumption And Preferences Online Survey to develop a profile of the preferred sources of information and formats used by technology marketing professionals. By understanding this profile, analyst relations professionals can more effectively meet the information source and distribution needs of a prime constituent, the technology marketing professional.

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