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For Application Development & Delivery Professionals

Analytics And Automation Anchor A Future Fit Experience Architecture

Vision: The Digital Experience Delivery Playbook

February 12, 2021


Why Read This Report

Creating high-impact, scalable digital experiences is a key milestone to digital transformation. Yet, doing it more efficiently separates winning strategies from the manually intensive. Time-to-market is even more important as firms return to growth post-COVID-19. This report outlines our vision for the growing role of digital experience (DX) delivery teams and tech and explains why building around a standard architecture is imperative and how analytics and automation (and data) are core to delivering everyday value when fully harnessed by application development and delivery (AD&D) pros and creatives. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

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Table of Contents

  • A Standard Architecture Drives Speed And Scale
  • To Be Adaptive, Data Must Be Core To The DX Stack
  • AI Fills Operational Gaps With A Sense-Adapt Paradigm Of Automation
  • Recommendations

  • Look To Innovate At The Intersection Of Experiences And Operations
  • What It Means

  • You're Not Going To Win With DX, But You Can't Compete Without It
  • Supplemental Material
  • Related Research Documents

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