Report

Appealing To Consumers With Mass-Customized Product Strategies

Entice Customers Into The Loyalty Cycle
May 24th, 2011
With Contributors:
Annie E. Corbett

Summary

While appealing to customer needs is always important in product strategies, it's imperative for mass-customized offerings in particular. Buyers must have the right options available to them — the choices of what features they can alter — for these produc

Want to read the full report?

This report is available for individual purchase ($1495).

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.