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Apple "Brands Different": Lessons From The World's Most Valuable Brand

Strategic Plan: The Brand Experience Playbook

September 4, 2020

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This is the Strategic Plan report in The Brand Experience Playbook For 2020.

Why Read This Report

Apple is one of the world's most valuable brands. Its unrivalled portfolio, category-defining innovation, legendary design, and, most of all, its rabid fandom, make it one of the most worshipped brands among marketers. Read this report to find out the brand marketing secrets of the world's most coveted brand. This is an update of a previously published report; Forrester reviews and revises it periodically for continued relevance and accuracy.

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Table of Contents

  • Apple Puts A Large "Dent In The Universe"
  • Learn How To "Brand Different" From Apple
  • Recommendations

  • Embrace Human-Centered, Ideas-Driven Marketing
  • Supplemental Material
  • Related Research Documents

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