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For CMO Professionals

Apple "Brands Different": Lessons From The World's Most Valuable Brand

Strategic Plan: The Brand Experience Playbook

April 5, 2018

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This is the Strategic Plan report in The Brand Experience Playbook For 2018.

Why Read This Report

Apple is the most valuable brand in the world. Its unrivalled portfolio, category-defining innovation, legendary design, and, most of all, its rabid fandom makes it one of the most worshipped brands among marketers. Read this report to find out the brand marketing secrets of the world's most coveted brand.

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Table of Contents

  • Apple Puts A Large "Dent In The Universe"
  • Learn How To "Brand Different" From Apple
  • Recommendations

  • Embrace Human-Centered, Ideas-Driven Marketing
  • Supplemental Material
  • Related Research Documents

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