Case Study

Apple “Brands Different”: Lessons From The World’s Most Valuable Brand

August 2nd, 2021
Dipanjan Chatterjee, VP, Principal Analyst
Dipanjan Chatterjee VP, Principal Analyst
With contributors:
Mike Proulx , Keith Johnston , Thomas Husson , Alex Schanne , Nick Monroe , Lexie Lawhon , Rachel Birrell

Summary

Apple is one of the world’s most valuable brands. Its unrivalled portfolio, category-defining innovation, legendary design, and, most of all, its rabid fandom, make it one of the most worshipped brands among marketers. Read this report to find out the brand marketing secrets of Apple, the world’s most coveted brand.

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