Forecast Report

Asia Pacific Social Media Advertising Spending Forecast, 2014 To 2019

September 25th, 2014
Xiaofeng Wang, Principal Analyst
Xiaofeng Wang Principal Analyst
With contributors:
Luca Paderni , Rita Xia

Summary

By 2019, marketing leaders advertising with social media — excluding mobile messaging apps — in Australia, China, India, Japan, and South Korea will grow their investment at a 21.6% compound annual growth rate (CAGR) to $5.8 billion. While the pace of growth is higher than in the US market, these five countries' overall social ad spending will still be less than half of that in the US. This report outlines growth trends for the five markets in Asia Pacific and the different factors contributing to shape social media advertising spending up to 2019.

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