Audio

Audio: The Long-Term Impact Of Emerging Technology On Consumer Packaged Goods

Research These Big Industry Issues And How Emerging Technologies Might Solve Them

April 30th, 2020
With contributors:
Fiona Swerdlow, Jeremy Vale, Nigel Fenwick, Patrick Carroll, Emily Stutzman

Summary

In an era of low growth and new tech-enabled business models, digital business strategy professionals in consumer-packaged goods (CPG) and retail face three key problems: solving for last mile; emerging markets; and product personalization. This audio describes how digital business strategy leaders can use emerging technologies to solve critical problems for the CPG industry and use Forrester’s ReCPI Framework to identify opportunities for innovation investment.

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