Automation Helps Marketers Scale Organic Search

February 22nd, 2011

With contributors:

Kate van Geldern , Angie Polanco

Summary

Marketers can now use standalone technologies to automate the SEO audits, prioritize SEO tactics, and measure results — efforts that have been available primarily through services engagements to date. But SEO automation isn't right for everyone. Interactive marketers with some organic search visibility who have dedicated internal SEO resources should chose an SEO vendor whose search engine partnerships and measurement approach aligns with their needs.

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