Save or Share this Report

For eBusiness & Channel Strategy Professionals

Avoid The Rush And Deal With The Realities Of Same-Day Delivery

Large Retailers Tout Same-Day Delivery As The Next Standard For Shipping, But Challenges Raise Doubts About Long-Term Viability

February 13, 2015

Primary author headshot

Authors

  • By Brendan Witcher
  • with Zia Daniell Wigder,
  • Sucharita Mulpuru,
  • Peter Sheldon,
  • Rebecca Katz

Why Read This Brief

Same-day delivery is often touted in the media as the next standard for fulfilling online orders, but many retailers struggle to see the viability of offering this service as a long-term business model. Aside from logistical and operational challenges, key questions such as "Will customers use it?" and "Are they willing to pay for it?" remain unanswered. This report will help retail eBusiness professionals understand the realities of same-day delivery, including the requirements for executing on these services and challenges they will need to overcome.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($349 USD).

Purchase

Table of Contents

  • Same-Day Delivery Remains In Test Mode For Retailers And Consumers
  • Programs Must Fit Into Strategic And Operational Models
  • RECOMMENDATIONS

  • Remember That Same-Day Delivery Is Only A Small Piece Of The Puzzle
  • Supplemental Material
  • Related Research Documents

Recommended Research