B2B CX Professionals: Find The Full Range Of B2B Customers

October 8th, 2015

TJ Keitt

With contributors:

Laura Ramos , Sheryl Pattek , Harley Manning , Peter O'Neill , Lori Wizdo , Kelly Price , Kara Hartig

Summary

Customer experience (CX) professionals in business-to-business (B2B) companies have a difficult task: Determine the quality of a customer's experience when the customer is actually multiple individuals whose interactions with — and influence over — the seller relationship vary. This report helps B2B CX pros build a framework for identifying key stakeholders in client organizations to accurately assess their customer experience.

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This report is available for individual purchase ($1495).

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