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For B2C Marketing Professionals

B2C Marketers, Use Reference Models To Accelerate Your Martech Strategy

Reference Models Provide A Common Language To Help Optimize Martech Investments

July 20, 2020

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Why Read This Report

Successfully enabling a customer-obsessed strategy is dependent on well-coordinated marketing technology (martech) investments championed by both marketing and technology executives. To succeed, B2C marketing pros must team up with enterprise architecture (EA) pros to define a common language that guides investment decisions. This report provides B2C marketers with a reference model framework to drive martech investments in collaboration with their EA colleagues.

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Table of Contents

  • Optimize Martech Investments With EA Collaboration
  • Reference Frameworks Clarify How Implementations Enable Goals
  • Reference Models Align Marketing And Technology Strategy
  • Recommendations

  • Develop A Culture Of Collaborative Martech Ecosystem Design
  • Related Research Documents

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