Skip to main content

Save or Share this Report

For Infrastructure & Operations Professionals

Become Customer-Centric, Service-Focused, And Automated

February 6, 2012

Primary author headshot


Why Read This Report

This report outlines the future look of Forrester's solution for IT infrastructure and operations (I&O) leaders planning the future of their service management and automation (SMA) program. This is important because the majority of I&O organizations have adopted IT service management (ITSM) to manage increasing business and technology change and complexity. But gone are the days ruled by the technology illuminati, and ITSM must evolve. Its future requires customer obsession, relentless focus on just the right portfolio of services, automation, and an expansion far beyond ITIL and the walls of the I&O organization. To stay relevant, I&O leaders should drop the "IT" from ITSM and add automation instead to deliver customer outcomes faster, cheaper, and at higher quality. The result: service management and automation, or SMA for short. To help I&O leaders understand the trends and plan for the future of SMA, this report examines the definition of a service; the importance of a portfolio approach, standard processes, and the impact of automation; the implications on skills, organizational structure, and collaboration across the enterprise; and continual service improvement.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($745 USD).


Table of Contents

  • Back To The Basics: What Is And Is Not A Service?
  • Why The Future Requires You To Drop The "It" From Itsm And Add Automation
  • Getting Started: Form And Tailor Services To Customers, Manage As A Portfolio
  • Optimize: Standardize And Automate Your Service Chain Components
  • Transform: Adapt Organizational Structure, Skills, And Roles
  • Collaborate: Service Management And Automation Requires Engagement
  • Measure And Improve: Develop Metrics, Practice Continual Service Improvement

  • Enable The Industrialized Model That Your Business Demands With SMA
  • Related Research Documents

Recommended Research