Why Read This Report
The demand for relevant, individualized website content is on the rise. Applying behavioral targeting (BT) technology to meet these growing needs offers marketers a unique, effective, and promising solution. So why are so few firms using it? Many marketers are confused by loose definitions and misinformation. This report aims to examine the benefit of behavioral targeting and to define its two key constituent methods: rules-based behavioral targeting and algorithmic behavioral targeting.
Get Access
Already a Client?
Log in to read this document.
Become a Forrester Client
Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.
Purchase Report
This report is available for individual purchase ($499 USD).
Purchase