Behavioral Targeting Powers Customized Content And Increased Conversion
June 13, 2012
Why Read This Report
The demand for relevant, individualized website content is on the rise. Applying behavioral targeting (BT) technology to meet these growing needs offers marketers a unique, effective, and promising solution. So why are so few firms using it? Many marketers are confused by loose definitions and misinformation. This report aims to examine the benefit of behavioral targeting and to define its two key constituent methods: rules-based behavioral targeting and algorithmic behavioral targeting.
Already a Client?
Log in to read this document.
Become a Forrester Client
Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.
This report is available for individual purchase ($499 USD).Purchase
TechRadar™: Artificial Intelligence Technologies And Solutions, Q1 2017
January 18, 2017 | Brandon Purcell
The Top Technologies For Your Business Technology Agenda, 2016
May 10, 2016 | Ted Schadler
Optimize Customer Experiences With Digital Intelligence
February 23, 2016 | James McCormick