Data Overview Report

Benchmark 2008: Gen Y Comes Of Age

North American Consumer Technographics

July 25th, 2008
Shar VanBoskirk, VP, Principal Analyst
Shar VanBoskirk VP, Principal Analyst
With contributors:
Thomas Cummings , Emily Bowen , Charles Golvin

Summary

As early adopters of emerging media, Gen Yers have foretold interactive marketers' next priorities over the past few years. But they are more than just bellwethers of change. As consumers ages 18 to 28 begin working and increasing their expendable incomes, they are assuming the role of the mainstream consumer — forcing portals to change their focus and requiring marketers to consistently adjust their strategies to stay relevant.

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