Save or Share this Report

For B2C Marketing Professionals

Benchmark 2008: Gen Y Comes Of Age

North American Consumer Technographics

July 25, 2008

Primary author headshot


Why Read This Report

As early adopters of emerging media, Gen Yers have foretold interactive marketers' next priorities over the past few years. But they are more than just bellwethers of change. As consumers ages 18 to 28 begin working and increasing their expendable incomes, they are assuming the role of the mainstream consumer — forcing portals to change their focus and requiring marketers to consistently adjust their strategies to stay relevant.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($2495 USD).


Table of Contents

  • Gen Y Redefines The Future Of Interactive Marketing
  • Gen Y Goes For Style And Yahoo!
  • Supplemental Material

Recommended Research