Why Read This Report
While personal computer penetration has reached a nearly ubiquitous 86% of US homes, the nature of the PC is changing for consumers. Laptops make up an ever-increasing part of the PC market compared with desktops. Laptops are more often personalized devices that map to individual consumers instead of to an entire household. Gen Y consumers lead the move toward personalized laptops, with more than half now having a laptop. Apple has benefited from the laptop trend; it has increased its penetration over time, particularly among Gen Yers. And Gen Yers are using these personalized laptops to manage very personalized content — photo, music, and videos — at a higher rate than older consumer segments.
Get Access
Already a Client?
Log in to read this document.
Become a Forrester Client
Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.
Purchase Report
This report is available for individual purchase ($2495 USD).
Purchase