Benchmark Your Interactive Marketing Maturity
Five Key Metrics For Tracking Progress
October 5, 2011
Why Read This Report
Are your interactive marketing efforts keeping pace with the marketplace? In this report for interactive marketers, Forrester identifies the five key benchmarks that help you gauge how well you are maturing your initiatives and outlines how to apply the benchmarks to your specific business. Use these benchmarks to measure the results of internal improvements, compare yourself to your peers, and determine your next development priorities.
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Table of Contents
- Metrics Monitor Momentum Toward Maturity
- Use Benchmarks To Help Mature Your Interactive Strategy
- Study The Relationships Between Your Benchmarks
- Supplemental Material
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