Save or Share this Report

For B2C Marketing Professionals

Benchmark Your Interactive Marketing Maturity

Five Key Metrics For Tracking Progress

October 5, 2011

Primary author headshot


Why Read This Report

Are your interactive marketing efforts keeping pace with the marketplace? In this report for interactive marketers, Forrester identifies the five key benchmarks that help you gauge how well you are maturing your initiatives and outlines how to apply the benchmarks to your specific business. Use these benchmarks to measure the results of internal improvements, compare yourself to your peers, and determine your next development priorities.

Get Access

Already a Client?

Log in to read this document.

Become a Forrester Client

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Purchase Report

This report is available for individual purchase ($499 USD).


Table of Contents

  • Metrics Monitor Momentum Toward Maturity
  • Use Benchmarks To Help Mature Your Interactive Strategy

  • Study The Relationships Between Your Benchmarks
  • Supplemental Material
  • Related Research Documents

Recommended Research