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For B2C Marketing Professionals

Benchmark Your Interactive Marketing Maturity

Five Key Metrics For Tracking Progress

October 5, 2011

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Why Read This Report

Are your interactive marketing efforts keeping pace with the marketplace? In this report for interactive marketers, Forrester identifies the five key benchmarks that help you gauge how well you are maturing your initiatives and outlines how to apply the benchmarks to your specific business. Use these benchmarks to measure the results of internal improvements, compare yourself to your peers, and determine your next development priorities.

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Timely and relevant, Forrester's RoleView research aligns to 13 leadership roles across business and technology management. Our expertise in customer experience, mobile, digital business, and big data will help your teams win in the age of the customer. Contact us to learn more.

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Table of Contents

  • Metrics Monitor Momentum Toward Maturity
  • Use Benchmarks To Help Mature Your Interactive Strategy
  • RECOMMENDATIONS

  • Study The Relationships Between Your Benchmarks
  • Supplemental Material
  • Related Research Documents

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