Trends Report

Benchmark Your Interactive Marketing Maturity

Five Key Metrics For Tracking Progress

October 5th, 2011
Shar VanBoskirk, VP, Principal Analyst
Shar VanBoskirk VP, Principal Analyst
With contributors:
Cliff Condon , Jennifer Wise , Sarah Takvorian

Summary

Are your interactive marketing efforts keeping pace with the marketplace? In this report for interactive marketers, Forrester identifies the five key benchmarks that help you gauge how well you are maturing your initiatives and outlines how to apply the benchmarks to your specific business. Use these benchmarks to measure the results of internal improvements, compare yourself to your peers, and determine your next development priorities.

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