Why Read This Report
This report looks at how digital teams can drive checking or current account sales and improve the customer experience for bank account buyers. The leaders are not just making it simple, fast, and easy to open a checking account but are helping prospects with their broader banking needs to become their primary bank. To compete, digital strategy executives need to provide a compelling digital experience that is underpinned by fast, digitized processes and caters to the broader needs of checking account buyers.
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