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For Application Development & Delivery Professionals

Best Practices: Multichannel Strategies In Financial Services

Be Strategic, Be Tactical, And Be Fast — The Multichannel Organization Revisited

June 28, 2011

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Why Read This Report

Application development and delivery teams tasked with delivering rich and broad multichannel solutions are painfully aware that they will always be forced to set a course that balances rapid delivery of solutions for one or more business units with design of more strategic, more enterprisewide, more mature cross-channel solutions. Forrester talked with a group of multichannel executives and managers in banks and identified a number of best practices application delivery leaders can apply to ease navigation through these turbulent waters. These best practices are also relevant to many other large enterprises in different industries.

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Tools And Templates

Best Practice Assessments

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  • Multichannel Strategy Best And Next Practices

Table of Contents

  • Agile Commerce Makes Broad Multichannel Solutions More Desirable Than Ever
  • Successful FS Firms Build Broad And Rich Multichannel Solutions Step By Step
  • Best Practice No. 1: Prepare Strategically — Build A Multichannel Framework
  • Best Practice No. 2: Work Tactically — Focus On A Channel Project
  • Best Practice No. 3: Move Fast — Avoid Channel Islands
  • Forrester's Multichannel Strategy Next Practices
  • Case Studies
  • Related Research Documents

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