Best Practice Report

Best Practices Of Tablet Apps In Financial Services

Forrester Uncovers Best Practices That Take Advantage Of The Unique Elements Of Tablet PCs

June 6th, 2011
Brad Strothkamp, null
Brad Strothkamp
With contributors:
Carrie Johnson , Lily Varon , Beth Hoffman

Summary

With tablet PC sales and use on the rise, eBusiness professionals at financial services firms need to begin conversations around developing a tablet strategy. In this document, we examine three best practices of financial services iPad apps as well as provide guidance for eBusiness and channel strategy professionals on how to approach tablets as a touchpoint for engaging customers.

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