Trends Report

Better Triggers, More Relevance

How Interactive Marketers Must Make Digital Messaging More Engaging

January 6th, 2012
Shar VanBoskirk, VP, Principal Analyst
Shar VanBoskirk VP, Principal Analyst
With contributors:
David Truog , Sarah Glass , Elizabeth Komar

Summary

As a marketer you want to be timely and relevant when you send a message and basic triggered messaging has addressed one side of this equation — timeliness — for many marketers. But when it comes to relevance, most still fall short. This report examines how better triggered messaging can help accomplish both of these goals and recommends who to work with to get started today.

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