Case Study

Case Study: Max Factor China Rejuvenates Customers' Loyalty With Social CRM

January 18th, 2017
Xiaofeng Wang, Principal Analyst
Xiaofeng Wang Principal Analyst
With contributors:
Frederic Giron , Mary Pilecki , Michael Barnes , Fatemeh Khatibloo , Ivory Chen , Bill Nagel

Summary

B2C marketers find it increasingly challenging to earn loyalty as empowered consumers become entitled customers with more options than ever before. This case study explores how Max Factor invested in social CRM to rejuvenate brand loyalty. B2C marketers can use this report to learn how to define an effective loyalty strategy that spans the entire customer life cycle, across channels.

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