Trends Report

Brief: Banks Are Missing Mobile Banking's Three Big Opportunities

Mobile Banking Apps Can Become Platforms For Engagement

September 22nd, 2016
Zhi-Ying Barry, Senior Analyst
Zhi-Ying Barry Senior Analyst
With contributors:
Frederic Giron , Aurelie L'Hostis , Diane Deng , Benjamin Ensor , Alex Causey , Bill Nagel

Summary

Banks are missing three key opportunities to turn mobile banking into an engagement platform. This report outlines each of these opportunities and shows digital business strategy professionals what mobile banking as an engagement platform looks like.

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