Trends Report

Brief: CPG's Digital Future

How CPG Brands Will Adapt To Digital Disruption

October 28th, 2014
George Lawrie, Vice President, Principal Analyst
George Lawrie Vice President, Principal Analyst
With contributors:
Holger Kisker, Ph.D. , Victoria Boutan

Summary

Consumer packaged goods (CPG) brands face intense threats from an accelerating rate of new product introduction and the erosion of brand loyalty. They also face grueling competition in a race to reach the one billion new middle class consumers in emerging markets. This research describes the way in which AD&D professionals can lay the foundations for a technology-led approach to defending and servicing both established and new markets.

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