Trends Report

Brief: Connect The Brand And Customer Experience To Drive Engagement

Five Leading Firms Share Their Success At Forrester's 2015 Forum For Marketing Leaders

May 14th, 2015
Sheryl Pattek, VP, Executive Partner
Sheryl Pattek VP, Executive Partner
With contributors:
Mary Pilecki , Elizabeth Perez

Summary

At Forrester's Forum For Marketing Leaders in New York, marketing leaders and Forrester's presenters shared best practices for building customer-obsessed enterprises. Our industry keynote speakers highlighted three strategic and operational challenges that today's marketers must address: connecting with empowered customers; engaging customers once those connections are made; and nurturing customer obsession throughout the organization. Five leading firms — Carnival Cruise Line, General Electric, The Recording Academy, Saucony, and Stoli Vodka — provided guidance that CMOs can follow to elevate their brand and deliver the high level of engagement that today's empowered customers demand. Read this brief to learn how to apply these insights in your organization, increase your brand resonance, and accelerate your journey toward customer obsession.

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