Brief: Develop A Decisive Search Agency RFP

June 24th, 2016

Collin Colburn

With contributors:

Mary Pilecki , Shar VanBoskirk , Wei-ming Egelman , Ian McPherson

Summary

The Forrester Wave™: Search Marketing Agencies, Q1 2016 report analyzes the providers of core search marketing services in order to help B2C search marketers create a shortlist of potential partners. Forrester Wave data can also help you plan your request for proposal (RFP) and procurement process. Read this brief to learn the best way to craft your search marketing agency RFP.

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This report is available for individual purchase ($1495).

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