Trends Report

Brief: Email Marketing Gets Responsive

May 29th, 2014
Shar VanBoskirk, VP, Principal Analyst
Shar VanBoskirk VP, Principal Analyst
With contributors:
Julie Ask , Collin Colburn

Summary

Mobile access to email is exploding, forcing marketers to develop a strategy for creating mobile-friendly email messages. This report recommends strategies for how to improve the performance of email marketing campaigns by applying responsive design to improve user access to email via mobile devices.

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