Trends Report

Brief: How Retailers Are Harnessing Digital Innovation

eBusiness Pros Build Innovation Labs In Response To Digital Disruption

September 15th, 2015
Michelle Beeson, null
Michelle Beeson
With contributors:
Martin Gill , James McQuivey, PhD , Patti Freeman Evans , Alex Causey , Nicole Lesperance

Summary

Innovation labs are popping up all over the place in retail, across categories and regions. eBusiness professionals who have decided to set up an innovation lab have different options available to them, from allocating time and resources to a separate innovation "hub" to outsourcing innovation to incubators. This report helps eBusiness professionals understand different approaches to setting up innovation teams, along with their associated benefits and challenges. This is the first in a series of reports that look at how eBusiness pros are approaching and managing digital disruption and innovation in retail.

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