Trends Report

Brief: Marketers In Asia Pacific Align Customer Experience Delivery With Brand Promise

Lessons Learned At Forrester's CX Marketing Singapore 2016 Summit

October 17th, 2016
Frederic Giron, VP, Senior Research Director
Frederic Giron VP, Senior Research Director
With contributors:
Dane Anderson , Diane Deng , Ryan Hart , Bill Nagel

Summary

At Forrester's CX Marketing Singapore 2016 Summit, leading digital marketers from the financial services, retail, and hospitality industries shared their experiences in transforming their organizations to drive compelling experiences for their customers. A peek into these marketers' best practice playbook showed how they leverage contextual marketing, enrich mobile moments, and focus their efforts on the customer experience (CX) to advance their customer-obsessed marketing strategies.

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