Trends Report

Brief: Master Change Management And Upgrade Skills To Transform

The Need For Increasingly Frequent, Global, And Customer-Obsessed Transformation Strains Understaffed CIOs

August 17th, 2015
Marc Cecere, null
Marc Cecere

Summary

Most companies are transforming in ways that require wrenching changes to business models and technology and that stretch their ability to execute. The increased need for speed and customer obsession in the age of the customer adds even more pressure. To help, this report draws from interviews with 38 companies that have gone through a business transformation. It identifies the key drivers, problems, and capability gaps, and tells CIOs what to do to fill them.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.