Trends Report

Brief: Revive Retail With Demand Management, Sales And Operations Planning

Reduce The Barriers To Great Customer Experience With Synchronized Operations

April 22nd, 2016
George Lawrie, Vice President, Principal Analyst
George Lawrie Vice President, Principal Analyst
With contributors:
Christopher Andrews , Bill Seguin

Summary

Today's retailers carry a more complex range of merchandise. They serve customers through multiple channels, and their suppliers offer more promotions and merchandise, raising the stakes on decisions concerning retail's limited space, labor, and working capital. Poor forecasting and execution drives retailers over the edge. Application development and delivery (AD&D) professionals need to understand demand management best practices and apply consistent sales and operations planning to improve operations and enhance the customer experience.

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