Report

Brief: Demystifying Real-Time Interaction Management

Anchor Your Contextual Marketing Engine With This System Of Engagement
February 20th, 2015
With Contributors:
and Samantha Ngo

Summary

Customer obsession requires marketers to rethink campaigns and instead deliver self-perpetuating cycles of insight-driven interactions. We believe that firms will assemble contextual marketing engines to realize this vision. These engines will leverage re

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