Trends Report

Brief: Marketo Goes Private

To Create A New Marketing Automation Platform Or To Take A Break From Wall Street?

June 6th, 2016
With contributors:
Rusty Warner , Peter O'Neill , Matthew Camuso , Rachel Birrell

Summary

On May 31, 2016, Marketo announced that it had entered into a definitive agreement to be acquired by Vista Equity Partners (Vista) for $1.79 billion in a stock for cash deal. In this brief, we provide our analysis of what the acquisition means for Marketo, its customers, its competitors, and the marketing technology landscape.

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