Brief: Marketo Goes Private

To Create A New Marketing Automation Platform Or To Take A Break From Wall Street?
June 6th, 2016
With Contributors:
Peter O'Neill
Matthew Camuso
and Rachel Birrell


On May 31, 2016, Marketo announced that it had entered into a definitive agreement to be acquired by Vista Equity Partners (Vista) for $1.79 billion in a stock for cash deal. In this brief, we provide our analysis of what the acquisition means for Marketo

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