Trends Report

Three Digital Trends Broaden The Role And Scope Of Product Information Management

PIM Joins CMS And DAM As A Key Content Pillar For Omnichannel Experiences

October 21st, 2019
Amanda LeClair, Senior Analyst
Amanda LeClair Senior Analyst
George Lawrie, Vice President, Principal Analyst
George Lawrie Vice President, Principal Analyst
With contributors:
Allen Bonde , Charlie Ruhl , Rachel Birrell

Summary

B2C and B2B buyers want more valuable content, not just more content, as they engage with retailers, distributors, and manufacturers across touchpoints. To meet buyer needs, product information management (PIM)'s role is expanding beyond core operations: It increasingly fuels omnichannel product experiences. This requires automated syndication at scale to unlock the value of data and smarter tools to automate repetitive tasks. Digital business leaders: Read this report to understand how an experience-first mindset changes the role and scope of your PIM solutions.

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