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For CMO Professionals

Build A Brand That's Ready For Voice

The CMO's Guide To Voice Experience

December 30, 2019

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Why Read This Report

As voice becomes pervasive in brand experience, marketers must build a brand that's ready to embrace it. In our research, we tested brand interactions in six categories, five brands, and with over 14,000 unique and relevant questions addressed to Amazon Alexa and Google Assistant. Read this report to learn where brands stand today and what the future looks like for brands' voice strategies.

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Table of Contents

  • Voice Is Getting Louder
  • We Tested Brand-Related Interaction On Voice Assistants
  • We Found That Brands Made A Start But Have A Long Way To Go
  • Use Data And Insights To Feed Your Voice Strategy
  • Recommendations

  • Build A Strategy-Led, Experience-Centered Voice Plan
  • What It Means

  • Win Today, With One Eye On Tomorrow
  • Supplemental Material
  • Related Research Documents

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