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For CMO Professionals

Build A Brand That's Ready For Voice

Tools And Technology: The Brand Experience Playbook

December 30, 2019

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This is the Tools And Technology report in The Brand Experience Playbook For 2020.

Why Read This Report

As voice becomes pervasive in brand experience, marketers must build a brand that's ready to embrace it. In our research, we tested brand interactions in six categories, five brands, and with over 14,000 unique and relevant questions addressed to Amazon Alexa and Google Assistant. Read this report to learn where brands stand today and what the future looks like for brands' voice strategies.

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Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

Want to know what will happen in 2020? Visit Forrester's Predictions 2020 Hub, where you can read what's coming next in marketing, customer experience, technology, innovation, and more.

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Table of Contents

  • Voice Is Getting Louder
  • We Tested Brand-Related Interaction On Voice Assistants
  • We Found That Brands Made A Start But Have A Long Way To Go
  • Use Data And Insights To Feed Your Voice Strategy
  • Recommendations

  • Build A Strategy-Led, Experience-Centered Voice Plan
  • What It Means

  • Win Today, With One Eye On Tomorrow
  • Supplemental Material
  • Related Research Documents

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