Trends Report

Build A Brand That's Ready For Voice

The CMO's Guide To Voice Experience

December 30th, 2019
Dipanjan Chatterjee, VP, Principal Analyst
Dipanjan Chatterjee VP, Principal Analyst
With contributors:
Keith Johnston , Nick Monroe , Collin Colburn , Jennifer Wise , Alex Sobchuk , Peggy Dostie

Summary

As voice becomes pervasive in brand experience, marketers must build a brand that's ready to embrace it. In our research, we tested brand interactions in six categories, five brands, and with over 14,000 unique and relevant questions addressed to Amazon Alexa and Google Assistant. Read this report to learn where brands stand today and what the future looks like for brands' voice strategies.

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