Tool

Build A Business Case For Social Media’s Value To The Enterprise

Business Case: The Social Marketing Playbook
March 30th, 2020
With Contributors:
Caitlin Wall
and Christine Turley

Summary

When marketers disregard crafting a strong business case for their social media investments, they struggle to prove social media's value. Creating a business case enables marketers to gain credibility and set expectations for their social initiatives, whi

Want to read the full report?

This research is not available for purchase at this time.

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.