Best Practice Report

Business Architecture In 2025 And Beyond

Evolving To Support Outcome-Based Architecture

May 20th, 2020
With contributors:
Gene Leganza , Audrey Hecht


As firms continue their evolution to become customer obsessed, the need for specialist business architecture (BA) professionals becomes more apparent. Today, most BA pros focus on helping their firms adopt business capability investment planning. In the next five years, BA pros will have new titles, such as experience architect, platform architect, digital architect, and organization architect, with a focus on delivering value to customers. This report highlights the continuing evolution of the BA discipline. This is an update of a previously published report; Forrester reviews and revises it periodically for continued relevance and accuracy. This latest update reflects our most recent thinking on the future role of business architecture within firms.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.