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For CIOs

CIOs: Position Yourself As The Business Innovation Leader In The C-Suite

Use Your Tech And Process Strengths To Enable Customer-Obsessed Innovation In Your Company

January 12, 2017

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Why Read This Report

In the age of the customer, innovation sits at the top of many CEOs' priority lists, and CIOs have a unique opportunity to lead their firms' responses with tech-based business innovation. Pursuing innovation gets complicated, though. Innovation means lots of different things to different people, from shiny inventions to large-scale business transformation, and innovation's role varies greatly depending on a firm's business model. This report provides a 360-degree view of innovation best practices, along with a framework for choosing which practices work best for specific business realities. This report is one of two overview documents providing a view into innovation research across Forrester's knowledge base.

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Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.

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Table of Contents

  • Firms Seek Greater Business Innovation In The Age Of The Customer
  • Innovation Delivers At Speed Across The Customer's Ecosystem
  • An Innovation Process Enables Creativity While Ensuring Value Delivery
  • Create An Innovation Ecosystem, Spanning The Firm And Partners
  • Create An Innovation Culture
  • Use Tools For Critical Collaboration, Process, And Idea Management
  • Recommendations

  • Apply Technology And Process Skills To Drive Business Innovation
  • Related Research Documents

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