Charter Report

Use Forrester’s Repeatable Innovation Model To Meet Most Innovation Needs

January 1st, 2018
Bobby Cameron, Vice President, Principal Analyst
Bobby Cameron Vice President, Principal Analyst
Bernhard Schaffrik, Principal Analyst
Bernhard Schaffrik Principal Analyst
With contributors:
Pascal Matzke , Elitsa Kortenska , Ian McPherson

Summary

Innovation is at the top of many CEOs’ priority lists, and CIOs have a unique opportunity to lead their firms’ responses with tech-based business innovation. Pursuing innovation gets complicated, though. Innovation means lots of different things to different people, from shiny new inventions to large-scale business transformation, and innovation’s role varies greatly depending on a firm’s business model. This report provides a 360-degree view of Forrester’s framework for repeatable innovation to help tech execs choose which practices work best for specific business realities.

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