Trends Report

CI's Imperative In The Age Of The Customer: Drive Business Success

October 27th, 2011
Dave Frankland, Vice President, Research Director
Dave Frankland Vice President, Research Director
With contributors:
Caitlin Souther , Molly Murphy

Summary

To thrive in the age of the customer, companies must become customer-obsessed. Why? Because empowered consumers quickly eat away at traditional areas of competitive advantage — manufacturing strength, distribution power, and information mastery. Customer Intelligence (CI) is a core competence that fuels customer obsession and sets up competitive advantage.

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