How To Design Communities For Marketing
A Social Marketer's Road Map To Achieving Social Depth
August 7, 2013
Why Read This Report
Many marketers deploy online communities in hopes of providing greater depth about their brands, products, and services — but fail. You can avoid that fate if you focus on what you can control. Start by selecting one of the four possible community strategies outlined in this report for delivering value to your customers. Then apply Forrester's CLICK design framework for communities, which this report introduces. It guides you through the design decisions needed to ensure that your online community delivers exceptional results in line with your social depth marketing objectives. (This report is an update to the August 2012 report titled "CLICK: A Design Framework For B2B Online Communities." It develops that report's ideas further and applies them specifically to social depth marketing.)
Already a Client?
Log in to read this document.
Become a Forrester Client
Timely and relevant, Forrester's RoleView research aligns to 13 leadership roles across business and technology management. Our expertise in customer experience, mobile, digital business, and big data will help your teams win in the age of the customer. Contact us to learn more.
This report is available for individual purchase ($499 USD).Purchase
Table of Contents
- Many Have Tried Communities For Social Depth — And Many Have Failed
- To Succeed, Pick Which Community Strategy Fits Your Needs
- Use CLICK To Optimize Community Health And Value
- Related Research Documents
How To Design Communities For B2B Marketing
April 24, 2015 | Kim Celestre
"Owner" And "Sponsor" B2B Community Success Metrics
November 7, 2012 | Zachary Reiss-Davis
The Essential Steps To Community Success
October 30, 2012 | Kim Celestre