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CMO Priorities In Light Of The Pandemic Crisis

What To Do Now, In Early 2021, And By Year-End 2021
June 11th, 2020
With Contributors:
Lexie Lawhon
and Rachel Birrell

Summary

With so much uncertainty at present, CMOs don’t know how to balance cost-saving measures with the innovation needed to help their firms recover well. This presentation explains near-term, medium-term, and long-term trends to expect and explains what to do

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