Trends Report

CPG Brand And Retail Channel Collaboration — From Signaling To Synchrony

CPG And Retail Collaboration In The Digital Age Of The Customer

April 23rd, 2015
George Lawrie, Vice President, Principal Analyst
George Lawrie Vice President, Principal Analyst
With contributors:
Holger Kisker, Ph.D. , Arelai Ephraim

Summary

Application development and delivery (AD&D) professionals in retail and consumer packaged goods (CPG) have invested significant effort in traditional electronic data interchange (EDI) messaging to communicate product catalogs, promotions, new product introductions, orders, deliveries, invoices, and inventory on hand with each other. But messaging between on-premises applications, with all the attendant challenges around message latency, syntax validation, and semantic governance, is beginning to yield to a new generation of collaboration approaches. This report helps AD&D professionals in CPG and retail understand how to capitalize on the network economy opportunities afforded by collaboration platforms and API frameworks to win, serve, and retain their vital retail customers with superior sell-in and sell-through support and superior customer service.

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