Trends Report

CRM Sales Automation Software For Every User

The Ecosystem Of Software Products Intent On Enabling Your Sales Teams Has Grown

July 29th, 2015
Kate Leggett, VP, Principal Analyst
Kate Leggett VP, Principal Analyst
With contributors:
Stephen Powers , Arelai Ephraim , Ian McPherson

Summary

Sales organizations have traditionally used CRM sales force automation (SFA) software to track leads and opportunities and manage contacts, accounts, pipeline, and forecasts to increase the sales team's efficiency and effectiveness. However, these core SFA capabilities do not support the needs of the modern buyer who demands streamlined, yet personalized, interactions over a range of increasingly digital, self-service, and mobile touchpoints. This report helps application development and delivery (AD&D) professionals navigate the current ecosystem of sales automation applications that extend the power of core SFA.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.