Case Study

Case Study: China CITIC Bank Uses Analytics To Boost Credit Card Profits

Optimized Customer And Marketing Analytics Were The Key To Increasing Transaction Value And Profits

December 19th, 2014
Gene Cao, null
Gene Cao
With contributors:
Srividya Sridharan , Mary Pilecki , Michael Barnes , Di Jin

Summary

Recent Forrester research has found that marketing and customer insights professionals in China have started using tools such as data mining, predictive analytics, and modeling. China CITIC Bank, commonly known as CNCB, partnered with SAS Institute to create customer analytics and marketing automation tools for its credit card processing center. This report describes how CNCB used analytics to improve the effectiveness of its customer relationships and marketing campaigns, increase the number of active credit card holders by 40%, and increase the annual income of its credit card business by 50% in one year.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.