Case Study

Case Study: DBS Bank Fosters A Customer-Led Innovation Culture

Multidisciplinary Programs Help Employees Become Digital Innovators

April 5th, 2016
Frederic Giron, VP, Senior Research Director
Frederic Giron VP, Senior Research Director
With contributors:
Dane Anderson , Erna Esa , Bill Nagel

Summary

Rapid, customer-led innovation is critical to remaining relevant in the age of the customer, but most organizations suffer from innovation inertia. Overcoming this inertia requires an organization to engage its entire staff — no matter what their role or expertise — in solving digital business challenges. DBS Bank, Southeast Asia's largest bank, embarked on a multiyear journey to transform its 22,000 employees into an innovation engine. This report helps eBusiness professionals understand the key components of the innovation program and the lessons DBS has learned so far.

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