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For B2C Marketing Professionals

Case Study: FactCool And Zizzi Leverage Martech Investments To Drive Digital Transformation

January 15, 2019

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Why Read This Report

This case study for B2C marketers examines how an online fashion retailer and a casual dining restaurant chain are using their enterprise marketing technology (EMT) investments to lead their firm's digital transformation initiatives. Both companies have differentiated themselves from competitive threats using this approach, as it allows them to better meet customer expectations.

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Table of Contents

  • Leverage Your EMT Investments To Be Fast, Fearless, And Flexible
  • FactCool Marries Marketing And Operations With Its EMT Investments
  • Zizzi Invests In EMT To Boost Customer Engagement
  • Recommendations

  • Lead Digital Transformation With Your Martech Strategy
  • Supplemental Material
  • Related Research Documents

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