Case Study

Case Study: FactCool And Zizzi Leverage Martech Investments To Drive Digital Transformation

January 15th, 2019
Rusty Warner, VP, Principal Analyst
Rusty Warner VP, Principal Analyst
Arleen Chien, null
Arleen Chien
With contributors:
Mary Pilecki , Miriam Oesterreich , Christine Turley

Summary

This case study for B2C marketers examines how an online fashion retailer and a casual dining restaurant chain are using their enterprise marketing technology (EMT) investments to lead their firm's digital transformation initiatives. Both companies have differentiated themselves from competitive threats using this approach, as it allows them to better meet customer expectations.

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