Case Study

Case Study: FreshDirect Drives Business Success Through Customer Intelligence

November 19th, 2010
Dave Frankland, Vice President, Research Director
Dave Frankland Vice President, Research Director
With contributors:
Suresh Vittal , Michael J. Grant

Summary

FreshDirect, an online grocer based in New York City, evolved from a loss-making company to a high-growth, profitable business. How? The company captures a wide array of customer data and applies it throughout the business, intensely focusing on operating the business in real time by leveraging Customer Intelligence to improve customer experience and drive business success.

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