Case Study

Case Study: National Instruments Replatforms Web Analytics

Planning And Collaboration Are The Foundation For A Successful Web Intelligence Initiative

November 4th, 2010
Joe Stanhope, VP, Principal Analyst
Joe Stanhope VP, Principal Analyst
With contributors:
Suresh Vittal , Michael J. Grant

Summary

Unable to fully harness the value of its Web data, National Instruments (NI) implemented Unica NetInsight to improve customer experience and prioritize sales efforts. We spoke with Michelle Rutan, who managed this project, to find out how it articulated a vision for analytics maturity, made the case for change within the organization, and put Web intelligence to work for sales and marketing. The new solution has delivered on NI's vision by integrating Web and enterprise data, supporting advanced analytics, and providing the business with visibility to meaningful Web measurement.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.