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For eBusiness & Channel Strategy Professionals

Case Study: Yelp's Mobile Customers Help It Build A Better Core Product

An Empowered Report

March 22, 2011

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Why Read This Report

Product strategists at Yelp have made it possible for its mobile users to generate and contribute to the content of Yelp's core product. Its mobile applications offer many ways for users to quickly and simply generate content. Yelp is able to attract and keep these users by offering a product that delivers on the high expectations held by the most tech-savvy consumers — the digital and discerning crowd that makes up the mobile army of creators.

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Table of Contents

  • Yelp Enlists A Mobile Army Of Creators To Build A Better Product
  • Engaging A Mobile Army First Requires Offering An Engaging Mobile Product
  • RECOMMENDATIONS

  • Have Customers Create A Better Core Product With Mobile Apps
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