Case Study

Case Study: Yelp's Mobile Customers Help It Build A Better Core Product

An Empowered Report

March 22nd, 2011
J. P. Gownder, Vice President, Principal Analyst
J. P. Gownder Vice President, Principal Analyst
Seth Fowler, null
Seth Fowler
With contributor:
Laura Wiramihardja

Summary

Product strategists at Yelp have made it possible for its mobile users to generate and contribute to the content of Yelp's core product. Its mobile applications offer many ways for users to quickly and simply generate content. Yelp is able to attract and keep these users by offering a product that delivers on the high expectations held by the most tech-savvy consumers — the digital and discerning crowd that makes up the mobile army of creators.

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